About Motive
Motive Commerce Search is a plug-and-play solution that allows you to provide your shoppers with a customised and joyful search experience, while respecting their privacy at all times.
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Motive Commerce Search is available for PrestaShop, Wordpress, WooCommerce, Magento and Shopify.
An enjoyable search based on trust
Motive.co is a sister company to Empathy.co (opens new window), with which shares its goals and foundations. Empathy stepped into the searching industry for online shops to bring human-centered design principles to technology and spark trust and joy in every Search and Discovery experience.
The backbone of this search engine is made of trust, sovereignty, and respect for people's data, as it creates a safe environment where intelligence operates within controlled infrastructures, and shoppers and shop owners develop a mutual sense of respect and understanding.
In this data-driven world, Motive Commerce Search's goal is to offer respectful encounters for online businesses, granting them the browsing capabilities expected from big brands and an equal chance of success.

An improved search tool for your shop
Shop builders, such as PrestaShop and WooCommerce, provide a basic indexing and browsing service that may feel incomplete, lacking a sophisticated and effective search experience for customers. Motive Commerce Search steps in to fill that essential gap and allows shoppers to have a frictionless and enjoyable shopping experience, similar to those found in their favourite shops. Our aim is to stand out by continually improving on a beautiful and intuitive interface that anybody can use.
Making the most of your online shop
By adding Motive Commerce Search to your online shop you will:
- Achieve an incomparable search experience to get and retain customers.
- Make your customers happy and have them come back to your shop.
- Add a fully integrated search layer that matches your brand design perfectly.
- Better understand your customers' shopping journey.
- Customise how your products are displayed on your shop's search layer.
Enhance discovery with sovereign, AI-powered search
Add the Motive Questions AI tool to your shop to unlock the full potential of GenAI for ecommerce search. This feature is included with every Motive Commerce Search subscription, but shop owners need to activate it to start using it. It adds a conversational layer to product discovery, powered by the Olmo3 model, designed for privacy, performance, and AI governance in retail. The tool runs on self-hosted GPUs and private infrastructure, without relying on OpenAI or external cloud providers, ensuring data sovereignty, operational resilience, and full control over AI workloads.
- Transform catalogue browsing with GenAI Conversational Search.
- Guide shoppers with intuitive, real-time shopping guides.
- Improve product findability using ecommerce search with GPT-style intelligence.
- Maintain full data control with ethical AI practices.
- Benefit from scalable AI and stay compliant with strong AI governance for retail environments.
Create a place where people love to shop
Motive Commerce Search isn't just a tool for shop owners to enhance their online shops, but also for shoppers to:
- Find what they’re looking for quickly.
- Discover new, interesting products.
- Shop from any device and have a joyful experience through various channels.
A Playboard for tweaks and analytics
You can better understand your shopper's search behaviour thanks to the built-in visual dashboard, and use our visual customisation features to control how your products are displayed, improving product findability and customer satisfaction.
Support whenever you need it
Motive Commerce Search includes a support assistant that helps you solve your questions and issues without leaving the Playboard. To open it, select Support in the side menu. The assistant is powered by Empathy.AI and answers instantly using the Motive knowledge base.
With the support assistant, you can:
- Get instant answers about using the Playboard and Motive features.
- Describe what you're trying to do and where you're stuck to get step-by-step help.
- Open a support ticket if you prefer to contact Motive support team directly or the answer doesn't solve your issue.
- Attach screenshots and files to your ticket so the Motive support team has the full picture.
When you open a ticket, select the topic and category that best describe your request, such as an incident, a change to your shop settings or a billing question. Your request then reaches the right team.
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The Motive support assistant runs on Empathy.AI, the private AI infrastructure from Empathy, our sister company. Empathy.AI uses open-source language models on its own GPUs, hosted in a net-zero data centre in Spain powered by solar energy. Your questions are processed on this infrastructure and are never sent to external cloud or AI providers. To learn more, visit Empathy.AI (opens new window).