Manage Analytics
Filter, review and export your search data in Analytics and AI Analytics.
Filtering data by language and time frame
Both Analytics and AI Analytics let you filter data by language and time frame.
- To filter by language, select a language from the drop-down menu at the top of the page.
- To change the time frame, click the date picker at the top-right corner of the page and select the dates.
Viewing search details
In Analytics, you can see further details for searches with results, searches with no results and successful products.
Viewing searches with results
In the With results section, click View searches.
The page displays the following:
| Column | Description |
|---|---|
| Search term | Term that shoppers searched for. |
| Searches | Number of times shoppers searched for the term. |
| Clicks | Number of clicks on product cards and add-to-cart buttons. |
| Visits | Number of clicks on product cards, excluding add-to-cart buttons. |
| A2C | Add-to-cart: Number of add-to-cart clicks from product cards and product pages. |
| CTR | Click-through rate: Percentage of searches that result in clicks on products. |
| CR | Conversion rate: Percentage of searches that result in clicks on add-to-cart buttons. |
By default, the most searched terms appear higher in the table. To sort the table, click a column header. To find a specific term, type it in the search box.
Viewing searches with no results
In the No results section, click View searches.
The page displays the following:
| Column | Description |
|---|---|
| Search term | Term that shoppers searched for. |
| Searches | Number of times shoppers searched for the term. |
| % of searches | Percentage of searches for the term in relation to the total number of searches with no results. |
By default, the most searched terms appear higher in the table. To sort the table, click a column header. To find a specific term, type it in the search box.
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To help these searches return results, see Manage Synonyms.
Viewing successful products
In the Successful products section, click View products.
The page displays the following:
| Column | Description |
|---|---|
| ID | ID of the product. |
| Product name | Name of the product. |
| Clicks | Number of clicks on the product card and add-to-cart button. |
| Visits | Number of clicks on the product card, excluding the add-to-cart button. |
| A2C | Add-to-cart: Number of add-to-cart clicks from product cards and product pages. |
| CR | Conversion rate: Percentage of searches that result in clicks on add-to-cart buttons. |
By default, the most popular products appear higher in the table. To sort the table, click a column header. To find a specific product, type its name or ID in the search box.
Exporting data
Export search data from Analytics as a CSV file to analyse it in a business intelligence tool. Each file includes the data for the selected language and time frame.
You can export a file for:
Exporting search data
Export the data included in the main chart of the Analytics page, with one row for each date. It includes the number of searches, searches with no results, clicks and add-to-carts, and the click-through rate and conversion rate.
To export this data, do the following:
- Click the download icon at the top-right corner of the main chart.
- Click Download data.
Exporting searches with results
Export the data included in the With results table of the Analytics page, with one row for each search term.
To export this data, do the following:
- Click View searches in the With results section.
- Click the Export data button at the top-right corner of the page.
- Click Download data.
Exporting searches with no results
Export the data included in the No results table of the Analytics page, with one row for each search term.
To export this data, do the following:
- Click View searches in the No results section.
- Click the Export data button at the top-right corner of the page.
- Click Download data.
Exporting successful products
Export the data included in the Products details table of the Analytics page, with one row for each product.
To export this data, do the following:
- Click View products in the Successful products section.
- Click the Export data button at the top-right corner of the page.
- Click Download data.
Filtering AI suggestions by feature
In AI Analytics, the AI suggestions section shows data for AI Next Queries and AI Related Tags.
- To see data for both features, select All.
- To see data for one feature, select Related Tags or Next Queries.