Understand Questions AI
Questions AI uses GenAI Conversational Search to suggest natural-language queries tailored to your catalog, brand identity, and customer behavior. This feature enhances your e-commerce Search with GPT without depending on OpenAI, and it supports LLM privacy and self-hosted GPUs.
Each morning, Questions AI generates suggestions automatically—so you don’t have to. You can decide which ones to show, giving you full control over your store's search experience.
The Questions AI page
Click Questions AI in the left-side menu to access the Questions AI page. It displays all the current suggested questions for your account.
You see the following information for each question:
| Column | Description |
|---|---|
| Question | The suggested natural-language query shown to users. |
| Next queries | Related or follow-up searches generated based on product discovery logic. |
| Active | Indicates whether the question is currently visible in your store's search. |
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Use the language drop-down menu at the top right corner of the page to filter questions by language. You can also use the search bar to find questions that match a specific query or keyword.
Deactivating questions in the Playboard
You can control which five questions appear in your search results by toggling them on or off.
- Locate the question in the list.
- Click the toggle in the Active column to turn it off.
- The following question in the list will be automatically become active.
Changes are saved automatically.
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Motive’s AI automatically selects the five most relevant questions based on the search terms and related queries (Next Queries) using product discovery logic. If you'd prefer to highlight different questions to better support your current sales goals, you can deactivate any of the default ones and activate others from the full list instead.
Deactivating questions in the backroom
You can deactivate questions directly in Backroom by using the toggle next to each question under the search bar.
To deactivate a question:
- Click the toggle next to the question you want to deactivate.
- Confirm the action in the confirmation dialog that appears.
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Bear in mind that once a question is deactivated, you will need to access the Playboard to activate that question again, as it will disappear from your shop straight away.